LATISSE™

Latisse™

Beauty in the eye(lash) of beholder

For centuries women have gone to great lengths for beautiful, sexy and alluring eyelashed with stopping power. Introducing the newest revolution in the field of aesthetic medicine- Latisse™ (bimatoprost topical solution 0.03%w/v)-the first and only prescription eyelash growth product indicated in Canada to grow natural eyelashes longer, fuller and darker.

Latisse™ is a prescription eyelash growth product applied once-daily to the base of the upper eyelid margin. Lashes grow gradually over time with most people beginning to see longer lashes in about either weeks, with full growth at 16 weeks. It is applied at home, before bed with a sterile, single-use-per-eye applicator brush.

5 Steps to Longer, Darker and Fuller Eyelashes with LATISSE™

The power of the lash

As listed by RealSelf.com, a free community of consumers and board-certified doctors in the U.S that offer first-hand experience and information on more than 300 elective cosmetic treatments, LATISSE™ is the most sought after aesthetic treatment today. To-date, approximately 1.5 million bottles of LATISSE™ have been sold in the U.S.

LATISSE™ was clinically tested in pivotal phase 111, multi-centre, double-masked, placebo-controlled study. LATISSE™ users experienced statistically significant improvements in eyelash prominence, length, fullness and darkness at the end of the 16-week timeframe.

Eye-catching research


The eye category ranks #1 in the Canadian retail market, accounting for 20 per cent of all cosmetic sales. More than half (54 per cent) of women want to grow their own natural eyelashes longer, fuller and darker. Moreover, an overwhelming number of women believe the eyes are important markers of beauty. 70 per cent of women believe big, bright eye and long, dark and full lashes are the main facial features that define a beautiful face. In addition, research shows having longer, full and darker lashes makes women feel more beautiful, glamorous and confident.

The lash Cycle


Three phases of hair growth


The average eyelash moves through each phase before falling out and beginning the cycle all over again-the entire cycle takes about 5 months.


Although the precise mechanism of action is not entirely understood, the growth of eyelashes is believed to occur by increasing the duration of the anagen or growth phase of the hair cycle. Increased thickness and fullness is believed to result from extending the anagen phase and the increase of darkness occurs by the stimulation of pigment(melanin) formation in the hair follicles. The overall effect is increased length, thickness and darkness of eyelashes.

LATISSE™ safety and heritage

LATISSE™ is the same fomulation and contains the same active ingredient as LUMIGAN™ (biomatoprost ophthalmic solution 0.03%), a glaucome medication that has been approved in Canada since 2002. The product's ability to grow longer, darker, thicker lashes was initially discovered through patient reports durning clinical trials with glaucome patients who were using LUMIGAN™.

In clinical trials, treatment with LATISSE™ was well tolerated. In one multi-centre, double-masked, randomized, vehicle-controlled, parellel study of four months duration, most adverse events deteced were ocular, mild to moderatem and not serious.

• 78 per cent of patients experienced an increase in overall lash prominence(versus 18.4 per cent for placebo)
  



• Patients experienced a 25 per cent increase in eyelash length(versus 2 per cent for placebo)




• Patients experienced a 106 per cent increase in eyelash thickness/fullness (versus 12 per cent for placebo)
  



• Patients experienced an 18 per cent increase in eyelash darkness (versus 3 per cent for placebo)